Grab&Go
DETAILS
OverView
To better understand the real-world challenges people face with grocery shopping, I turned to Reddit threads and online articles
focused on aging, accessibility, and meal prep. These platforms provided firsthand insights from older adults and caregivers.
Common themes that shaped the app’s design included:
Grab & Go is a grocery companion app designed to support older adults and indivduals needing extra assistance. It provides
shared shopping lists, real-time in-store navigation, and an AI-powered chef for recipes and guidence — making grocery trips
more organized and stress free.
Timeline
Tools
My Role
Figma
Miro
1 Month
UX Designer
UX Research
Problem Statement
Grocery shopping can be overwhelming for older adults and people with accessibility needs. Many existing apps overlook
these groups, lacking features that prioritize inclusivity and ease of use. Grab & Go was created to fill this gap by offering
tools that make the shopping experience more collaborative, efficient, and accessible.
RESEARCH
Research & Insights
SYNTHESIS
User Persona
I created user perosnas based on research to represent the core needs, frustations, and behavors of typical customers,
helping guide design descions with empathy and clarity
Mid-Fidelity
Final Design
StoryBoard
Mid-fidelity prototyping provided an opportunity to validate layout decisions, prioritize accessibility, and make quick adjustments
based on user feedback.
Mid-fidelity prototyping provided an opportunity to validate layout decisions, prioritize accessibility, and make quick adjustments
based on user feedback.
AI Powered Tool
Conclusion
Lets connect! —
Accessibility Feature : Users emphasized the need for easy to read fonts and voice navigation to better accommodate
different abilities.
Collaborative Shopping : Many expressed a desire for a shared shopping list feature so that family and friends could contribute
or check off items remotely.
In-Store Overwhelm : Participants often felt stressed navigating large, crowded stores with unclear layouts, reinforcing the
need for smart, in-store guidance.
Margaret M. (75)
Location, Suburban Area
Occupation : Retired Teacher
Tech Comfort Lvl : Moderate
“I still love cooking, but finding
everything I need in a big store can
feel like running a maze. If I could
just have a map and someone to
answer my cooking questions right
there, I’d shop more often.”
Goals
Stay independent while grocery
shopping
Collaborate with family on shared
list
Help with recipes and ingredients
Pain Points
Overwhelmed in stores
Gets frustrating and embarrassed
while asking for help
Needs help with new recipes
Needs
Guidance
Support
Accessibility
Collaboration
IDEATION
IDEATION
IDEATION
IDEATION
REFLECTION
IDEATION
A glimpse into Margaret’s grocery journey, highlighting her challenges and how Grab & Go supports her independence.
AI is rapidly evolving, and I believe its value lies in making everyday tasks easier and more human-centered.
With Grab & Go, I explored how AI could provide real-time cooking guidance and substitutions, helping users
feel confident and supported while shopping
Designing Grab & Go was a deeply meaningful experience for me as a designer. As a passion project, it allowed me to dive into inclusive
design with full creative freedom and empathy. From the start, I wanted to center the voices of older adults and those who often feel
overlooked in tech spaces. Hearing stories from users about their struggles, whether it was navigating cluttered store aisles, relying on
memory, or feeling like a burden when asking for help, reshaped how I approached every design decision.
It was especially personal because I could imagine my own immigrant mom using this app. She would be navigating a busy grocery
store in her second language, trying to remember what she needed, and doing it all on her own. Thinking of her made this project feel
even more important. I’m proud that the final product reflects those values, blending accessibility, collaboration, and support into a
tool that can genuinely make someone’s day easier.
