After multiple rounds of designing and user feedback, the final prototype brings together accessibility, collaboration, and guidance features that

make grocery shopping simpler and more inclusive.

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Grocery shopping can be overwhelming for older adults and people with accessibility needs. Many existing apps overlook

these groups, lacking features that prioritize inclusivity and ease of use. Grab & Go was created to fill this gap by offering

tools that make the shopping experience more collaborative, efficient, and accessible.

Grab&Go

OverView

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Timeline

My Role

Figma

Miro

1 Weeks

UX Designer

UX Research

Tools

Challenge

User Persona

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StroryBoard

Grab & Go is a grocery companion app designed to support older adults and indivduals needing extra assistance. It provides

shared shopping lists, real-time in-store navigation, and an AI-powered chef for recipes and guidence — making grocery trips

more organized and stress free.

Research & Insights

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To better understand the real-world challenges people face with grocery shopping, I turned to Reddit threads and online articles

focused on aging, accessibility, and meal prep. These platforms provided firsthand insights from older adults and caregivers.

Common themes that shaped the app’s design included:

Accessibility Feature :

Users emphasized the need

for easy to read fonts and

voice navigation to better

accommodate different

abilities. 

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A glimpse into Margaret’s grocery journey, highlighting her challenges and how Grab & Go supports her independence.

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Mid Fidelity

Mid-fidelity prototyping provided an opportunity to validate layout decisions, prioritize accessibility, and make quick adjustments

based on user feedback.

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Final Design

Reflection

Back to projects

Collaborative Shopping :

Many expressed a desire

for a shared shopping list feature

so that family and friends could

contributeor check off

items remotely.

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In-Store Overwhelm :

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Participants often felt stressed

navigating large, crowded store

with unclear layouts, reinforcing

the need for smart,

in-store guidance.

I created user perosnas based on research to represent the core needs, frustations, and behavors of typical customers,

helping guide design descions with empathy and clarity

Margaret M. (75)

Location, Suburban Area

Occupation : Retired Teacher

Tech Comfort Lvl : Moderate

“I still love cooking, but finding

everything I need in a big store can

feel like running a maze. If I could

just have a map and someone to

answer my cooking questions right

there, I’d shop more often.”

Goals

  • Stay independent while grocery

    shopping

  • Collaborate with family on shared

    list

  • Help with recipes and ingredients

Pain Points

  • Overwhelmed in stores

  • Gets frustrating and embarrassed

    while asking for help

  • Needs help with new recipes

Needs

  • Guidance

  • Support

  • Accessibility

  • Collaboration

AI Powered Tool

AI is rapidly evolving, and I believe its value

lies in making everyday tasks easier and

more human-centered. With Grab & Go, I

explored how AI could provide real-time

cooking guidance and substitutions,

helping users feel confident and supported

while shopping

Grocery List

These pages let users add items to their list

and use the built-in camera tool for in-store

navigation. The camera guiding feature directs

users to the exact product location, making

grocery shopping faster and more efficient.

These screens display saved grocery lists

and a detailed checklist view when opened.

Users can track items, mark them as

complete, and collaborate with others in

real time for shared shopping.

This project was a meaningful chance to combine empathy with design by focusing on how technology can support independence

and connection. Working on Grab & Go helped me better understand the everyday challenges older adults face and how thoughtful

design choices can make a real difference. Leading the entire process strengthened my ability to turn user insights into practical

and accessible solutions.


Through this experience, I learned how details like color contrast, font size, and clear navigation can greatly improve usability.

More than anything, it reminded me that inclusive design is about creating confidence and comfort, not just access.


If I had more time, I would:


  • Test with more users who rely on assistive tools like voice control or screen readers

  • Add a hands-free voice mode for easier in-store use

  • Add more detail in the List Design

  • Refine color and text contrast for better readability

  • Expand the AI chef feature to include dietary and cultural preferences



The landing and home pages welcome users

with a clean layout showcasing featured

meals and quick ordering options. Designed

for convenience, it lets users browse or start

an order in just a few taps.

Landing Page & Home Page

List Camera Guide